Apr 02

Watch This Space

Use WHite Spaces effectively

Look carefully at a book page. What do you see? Lots of words, of course. But what you don’t see is just as important. I’m talking about the white space on a page. What if there were no spaces between the words? You would have a hard time reading!. Spacing allows the eye to follow …

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Aug 27

The Psychology of Color

Infographic by WebpageFX

Oct 02

Everyone has a book to write!

Copywriting, proofreading, interior page design

Even Snoopy sits on top of his doghouse pounding away at his typewriter writing about his early life at the Daisy Hill Puppy Farm. What about your life’s adventures? You are unique and the life you have lived is equally unique. Often I think my life is mundane, but how many people do you know …

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Sep 28

The Typewriter Song

Who remembers “carriage return” and the little bell? http://www.youtube.com/watch?v=g2LJ1i7222c

Sep 28

I’m a printer’s daughter, and I know my type

Printing

My daddy was a printer all his life – at least from the time he came home from serving in the Marines on Iwo Jima during World War II. During his 50+ years in printing he saw lots of changes as the industry developed from letterpress to offset printing. But he didn’t live to see …

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Jul 21

How to Grade a Document

Creating Documents on the Diamond Scale

Did you know that the effectiveness and appearance of your document can be graded on the same scale as precious stones? Rate Your Document Using the Diamond Scale Carat: A diamond is measured by its weight, but size is not directly proportional to value. Sometimes a large gem is less valuable than a smaller one …

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