UPS Delivery Trucks Only Make Right-hand Turns

After experimenting and running the numbers, UPS discovered that even if their trucks drove a few more miles by not making left turns, their delivery times shortened and their fuel bills decreased. What in the world does this have to do with a computer keyboard? Because using keyboard shortcuts instead of the mouse saves time. …

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Watch This Space

Look carefully at a book page. What do you see? Lots of words, of course. But what you don’t see is just as important. I’m talking about the white space on a page. What if there were no spaces between the words? You would have a hard time reading!. Spacing allows the eye to follow …

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The Psychology of Color

Infographic by WebpageFX

Everyone has a book to write!

Copywriting, proofreading, interior page design

Even Snoopy sits on top of his doghouse pounding away at his typewriter writing about his early life at the Daisy Hill Puppy Farm. What about your life’s adventures? You are unique and the life you have lived is equally unique. Often I think my life is mundane, but how many people do you know …

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The Typewriter Song

Who remembers “carriage return” and the little bell?

I’m a printer’s daughter, and I know my type


My daddy was a printer all his life – at least from the time he came home from serving in the Marines on Iwo Jima during World War II. During his 50+ years in printing he saw lots of changes as the industry developed from letterpress to offset printing. But he didn’t live to see …

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How to Grade a Document

Creating Documents on the Diamond Scale

Did you know that the effectiveness and appearance of your document can be graded on the same scale as precious stones? Rate Your Document Using the Diamond Scale Carat: A diamond is measured by its weight, but size is not directly proportional to value. Sometimes a large gem is less valuable than a smaller one …

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